
How to Real Estate Today
Raw, unfiltered real estate conversations about how to win in real estate today. We're here for real estate agents, investors, flippers, buyers and sellers.
Episodes
17 episodes
17: Identifying Opportunities in a Slow Market
In this episode, Rebecca Green and Kim Borcherding discuss how real estate agents can identify opportunities in a slow market. They emphasize the importance of targeting downsizers, leveraging databases for market insights, and building referra...
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Season 2
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Episode 16
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10:18

16: Navigating the Weird Real Estate Market
In this episode, Rebecca Green and Kim Borcherding discuss the current state of the real estate market, characterized as 'weird' due to fluctuating prices, high interest rates, and affordability challenges. They explore the implications for buy...
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Season 2
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Episode 17
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31:26

15: Solo Agent vs. Team – Which Path is Right for You?
In this episode, Rebecca Green and Kim Borcherding discuss the pros and cons of being a solo agent versus being part of a team in the real estate industry. They explore the motivations behind choosing either path, the importance of self-motivat...
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Season 2
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Episode 15
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24:30

14: Essential Strategies to Kickstart Your Business in 2025
We are discussing essential strategies for real estate agents to implement at the start of the year. These strategies emphasize the importance of self-care, business planning, evaluating brokerage options, and committing to continuous learning....
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Season 2
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Episode 14
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26:55

13: Reflections on 2024
In this episode, hosts Kim Borcherding and Rebecca Green reflect on their experiences in 2024, discussing the importance of evaluating both successes and failures. They emphasize the need to celebrate wins, build community, and take action as k...
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Season 1
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Episode 13
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34:35

12: You Have to Know Your Why
In this conversation, Rebecca and Kim delve into the significance of business planning, emphasizing the importance of understanding one's 'why' as a foundational element. They discuss the challenges individuals face in identifying their motivat...
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31:17

11: Let's Talk About Networking
In this episode, Kim Borcherding and Rebecca Green discuss the significance of continuing education for real estate agents, sharing their experiences from recent conferences and the value of networking. They emphasize the importance of being in...
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Season 1
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Episode 11
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37:00

10: Social Media—Do You Need It In Your Real Estate Business
In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the imp...
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Season 1
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Episode 10
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27:20

9: Evolution and Change: Don't Be a Dinosaur
In this conversation, Rebecca Green and Kim Borcherding discuss the real estate industry's evolution, particularly in light of recent changes such as the NAR settlement. They emphasize the importance of adapting to change, the necessity of pers...
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Season 1
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Episode 9
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34:37

8: Finding Balance in Real Estate: A Deep Dive
In this episode, Rebecca Green and Kim Borcherding delve into the complexities of work-life balance in the real estate industry. They discuss the importance of understanding personal desires, the challenges of maintaining alignment in a busy ca...
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Season 1
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Episode 8
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46:32

7: The Importance of Mentorship in Real Estate
In this episode, Kim Borcherding and Rebecca Green discuss the importance of mentorship in the real estate industry. They define what a mentor is and explain how a mentor can help expedite an agent's growth and success. They also discuss the di...
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Season 1
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Episode 7
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28:03

6: Rocking It As a Solo Agent with Toni Mikel
Kim Borcharding and Rebecca Green interview Toni Mikel, a real estate broker in Portland, Oregon. Toni was Kim's mentor when she first started in real estate, and they discuss the importance of having a mentor and finding what works for you in ...
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Season 1
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Episode 6
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50:20

5: No One Can Work for Free: Let's Educate Buyers
In this conversation, Rebecca Green and Kim Borcherding discuss buyer agency agreements and the changes that will be rolling out in the near future. They share personal stories and insights about buyer trepidation and the importance of having c...
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Season 1
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Episode 5
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34:26

4: How Was Your Q1 and What Are You Doing About It?
Q1 was slower than previous years, but picked up in March and April. Market conditions have changed with higher interest rates, leading to slower discretionary buying and selling. Agents should take advantage of the slowdown to skill up and foc...
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Season 1
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Episode 4
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28:32

3: Finding the Right Brokerage
In this episode, Rebecca Green and Kim Borcharding discuss the different types of real estate brokerages and the pros and cons of each. They cover national brands, local boutique brokerages, virtual brokerages, and low-cost options. They emphas...
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Season 1
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Episode 3
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36:13

2: Buyer Trepidation + Seller Response
In this episode, the hosts discuss the current real estate market in the Portland, Oregon area. They cover topics such as buyer trepidation, realistic pricing for sellers, the importance of presentation and staging, the best time to sell, and t...
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Season 1
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Episode 2
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21:13

1: Welcome to How to Real Estate Today
In this podcast episode, Rebecca Green and Kim Borcherding discuss the recent settlement of a class action lawsuit brought against the National Association of Realtors for alleged price fixing of commissions. They emphasize the importance of bu...
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Season 1
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Episode 1
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23:29
